For the BMW Austria Highlight Event 2025, we created a three-day experience that united luxury, experience and brand identity in a truly unique way. Centered around driving performance, design, sound, and culinary artistry, the event guided guests on an exclusive journey through the world of BMW. Highlights included the BMW Driving Experiences with BMW XM and BMW 7 models, an unique Bowers & Wilkins Culinary Sound Journey, an exhibition of iconic BMW Art Cars and bespoke culinary creations including a special cocktail pairing menu. Set against the stunning backdrop of I-am-Escape in Carinthia the event brought the BMW brand to life through all senses. With precise planning and creative execution, we transformed “The Essence of Joy in Driving” into an unforgettable experience.
