For the second time, we had the privilege of supporting BMW conceptually and operationally at the Erste Bank Open in Vienna. In the fan zone, tennis became an interactive experience: a multi-ball LED wall, quick reactions, precise shots, and the hunt for the high score.
Complemented by the presentation of the new BMW iX3, the result was an activation that perfectly combined sports, technology, and the brand world.
Photo: ©RedShift Media by Kevin Hackner
