Portfolio Archiv - Spark Service

BMW | Die Essenz der Fahrfreude.

SparkService — Fri, 24 Oct 2025 12:42:13 +0000

For the BMW Austria Highlight Event 2025, we created a three-day experience that united luxury, experience and brand identity in a truly unique way. Centered around driving performance, design, sound, and culinary artistry, the event guided guests on an exclusive journey through the world of BMW. Highlights included the BMW Driving Experiences with BMW XM and BMW 7 models, an unique Bowers & Wilkins Culinary Sound Journey, an exhibition of iconic BMW Art Cars and bespoke culinary creations including a special cocktail pairing menu. Set against the stunning backdrop of I-am-Escape in Carinthia the event brought the BMW brand to life through all senses. With precise planning and creative execution, we transformed “The Essence of Joy in Driving” into an unforgettable experience.

Der Beitrag BMW | Die Essenz der Fahrfreude. erschien zuerst auf Spark Service.

MINI | Elie Saab Edition for amfAR Gala.

SparkService — Thu, 23 Oct 2025 11:00:40 +0000

As the lead agency, we conceived, coordinated, and executed the exclusive collaboration between MINI and Lebanese designer Elie Saab. Our role was to seamlessly connect design, brand, and production processes across the worlds of automotive and fashion. The result is the MINI by Elie Saab – a one-of-a-kind vehicle that was auctioned on August 24, 2025, at the amfAR Gala in Salzburg in support of a good cause. Through precise project management and the creative translation of both brand identities, a symbol of style, craftsmanship, and purpose was brought to life. We are proud to have realized this exceptional collaboration as a bridge between couture, mobility, and charity.

Der Beitrag MINI | Elie Saab Edition for amfAR Gala. erschien zuerst auf Spark Service.

Lidl | Social Media Workshops Lidl-Trek.

admin — Fri, 25 Oct 2024 14:45:07 +0000

To enhance and optimize Lidl’s social media presence through the riders of the professional cycling team Lidl-Trek, we provided athletes with essential tools by organizing social media workshops tailored to their unique needs, experience levels, and time availability.

Der Beitrag Lidl | Social Media Workshops Lidl-Trek. erschien zuerst auf Spark Service.

BMW | Erste Bank Open Vienna.

admin — Fri, 25 Oct 2024 14:43:30 +0000

For the second time, we had the privilege of supporting BMW conceptually and operationally at the Erste Bank Open in Vienna. In the fan zone, tennis became an interactive experience: a multi-ball LED wall, quick reactions, precise shots, and the hunt for the high score.
Complemented by the presentation of the new BMW iX3, the result was an activation that perfectly combined sports, technology, and the brand world.

Der Beitrag BMW | Erste Bank Open Vienna. erschien zuerst auf Spark Service.

Puma/Chaka2 | Ultra Launch Milan.

admin — Fri, 25 Oct 2024 14:31:07 +0000

We partnered with Chaka2 to celebrate the launch of the new Puma Ultra in Milan, bringing together 300 global guests to test the new football boots, create content, and interact with Puma experts and athletes. The day was filled with excitement, including a 12-team football tournament and a kart race featuring 125 participants, alongside professional players and drivers.

Photo: ©PUMA

Der Beitrag Puma/Chaka2 | Ultra Launch Milan. erschien zuerst auf Spark Service.