As the lead agency, we conceived, coordinated, and executed the exclusive collaboration between MINI and Lebanese designer Elie Saab. Our role was to seamlessly connect design, brand, and production processes across the worlds of automotive and fashion. The result is the MINI by Elie Saab – a one-of-a-kind vehicle that was auctioned on August 24, 2025, at the amfAR Gala in Salzburg in support of a good cause. Through precise project management and the creative translation of both brand identities, a symbol of style, craftsmanship, and purpose was brought to life. We are proud to have realized this exceptional collaboration as a bridge between couture, mobility, and charity.
